A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: In The Publisher’s Kitchen
By Nate Neal
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The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
Paramount Skydance Is Trying To Buy WBD. Now What?
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
Sallie Has An Ad Business And Meta Is Declining Credit Cards
Sallie, the major issuer of US education loans, is getting into the retail media network business.
Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)
Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.
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Amazon Audiences Are Coming To Netflix
Starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.
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The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
-
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
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PODCAST: AdExchanger TalksHealthy Growth In The Age Of AI
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.
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How Programmatic – And AI – Took Over The 2026 Winter Olympics
NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time.