A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network
Yahoo DSP has new partnerships with the Planet Fitness media network and Rippl, a co-op of regional grocery and convenience store chains, including Wegmans.
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How Incrementality Tests Helped Newton Baby Ditch Branded Search
In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.
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OPINION: Data-Driven Thinking
Has Idealism Killed Google's Pursuit Of Privacy?
An ex-Googler asks: Has the commitment to perfection over progress led to the current state of play for the Privacy Sandbox and harmed the industry’s opportunity to provide better consumer privacy?
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Anyword Wants To Be The AI Marketing Tool In Charge Of All Other AI Marketing Tools
These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools.
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Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity
Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.