A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Industry Preview 2016
By 
Nate Neal
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Reddit Is Going Login Only. Blame Google
Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from scraping its content.
DoorDash Acquires Instacart As Consolidation Comes For Mobility Media
DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation.
Meta’s $25 Billion Privacy Fine In New Mexico Is A Big Number. But Is It A Big Deal For Ad Tech?
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. Does it matter?
Google Earned More Than $100 Billion In Ad Revenue Last Quarter, But Is It Even An Ad Business?
Google earned $127.6 billion in Q3, up 25% year over year, practically all of which came from ads. Yet advertising hardly came up during its earnings call on Wednesday evening.
Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.
Marketbridge Acquires The B2B Advertising And Analytics Startup Channel99
The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.
