A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Media Planning “Research”
By Nate Neal
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Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why
Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.
PubMatic Is All In On Agentic AI
PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.
Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth
While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value
In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.
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The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.
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PubMatic Is All In On Agentic AI
PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.
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PODCAST: The Big StoryFeeding A DSP With Shopper Data
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.
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WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.
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Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos
Who says TV is the only media channel that could benefit from converged buying?