A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
Publishers and SSPs aren’t incentivized to accurately label their video inventory. But increased pressure from the buy side could correct the skewed pricing dynamics that result from outstream being sold as instream.
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.
The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy.