A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.
Most retailers are long past withholding their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that a good decision?
The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.
Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Among early programmatic ad platforms, 10-year-old AdRoll is unique in the breadth of its customer base. With 35,000 mostly small-to-mid-sized companies in its roster, AdRoll claims to be the most widely adopted standalone performance-marketing platform. AdRoll is profitable, and it expects to surpass $300 […]