A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Programmatic Arrives
By 
Nate Neal
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Who Will Stand Up For The Open Web?
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
What Publishers Don't Know About New Jersey’s Data Broker Law Could Cost Them
Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.
Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
