A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: To Protect And Serve
By Nate Neal
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After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
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LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
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PODCAST: The Big StoryThe Role Of Ad Dollars In The 2024 Presidential Election
Trump won the 2024 election. To recap why Trump won, and how paid media played a role (and didn’t) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.
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How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers
With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.
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DoubleVerify Won 70% Of The Former Moat Advertisers It Courted
DoubleVerify has successfully wooed numerous former Moat clients, including P&G, BlackRock, Dish Network, Charter, Dunkin’ parent company Inspire Brands, Kellogg’s and Google.
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OPINION: The Sell SiderImagining A Post-Monopoly Era: The Future Of Publishing Without Google's Dominance
A Google breakup could lead to a more fragmented market, with multiple smaller entities competing for ad space. This will almost certainly result in increased competition and higher ad rates for publishers.