A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: The Quest For Quality
By Nate Neal
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CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Index Exchange Launches A Data Marketplace For Sell-Side Curation
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data
What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.
Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
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PODCAST: The Big StoryThe Trade Desk’s Sell-Side Settlement
With its PubDesk wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.
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People Inc. Cuts 6% Of Its Workforce
The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.
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How Retail Media Takes Over Everything
Retail media has broken through some critical threshold, and is no longer the straightforward digitalization of shopper marketing budgets.
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It’s Official: TiVo Is No Longer A DVR Company. What Now?
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?
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TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It
You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included streaming TV in the mix.