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Marketers

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

Marketers

Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.

Publishers

BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up

Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

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Comic: Traffic Jam
Publishers

People Inc. Says Who Needs Google?

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

Programmatic

The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.

A TV remote framed by dollar bills and loose change
CTV

Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers

SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.

Popular

  1. Chatbot or AI assistant in different tasks. Robot helps to find solutions, answers, and ideas. Vector flat illustrations isolated on a white background.
    Publishers

    CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents

    CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

  2. Comic: Traffic Jam
    Publishers

    People Inc. Says Who Needs Google?

    People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

  3. "Model Context Protocol" handwritten on a post-it note, stuck on a bulletin board
    Marketers

    Amazon Ads Opens A Beta Test For Its New MCP Server

    Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

  4. IAB CEO David Cohen speaks at the 2026 Annual Leadership Meeting about the AI opportunity.
    Platforms

    IAB CEO David Cohen: 'The Health of the Publisher Community is Critical to the Health of Our Overall Business.'

    On stage at the IAB’s Annual Leadership Meeting, IAB CEO David Cohen tore into AI companies, accusing them of “free riding” on publishers’ work – and calling it “stealing.”

  5. Programmatic

    The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

    The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.