A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers
GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.
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OPINION: Data-Driven Thinking
The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead
We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie, writes Mark McEachran, SVP of product at Yieldmo.
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OPINION: Data-Driven Thinking
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict
The catalyst for Google’s future success – regardless of any legal ruling – is its YouTube strategy. Opening YouTube’s ad inventory to outside demand will increase its value.
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Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch
“I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said Anne Martin, director of shopper marketing for Mondelez International, which owns Oreo, Ritz, and a variety of other snacks.
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The Future Of Mobile Performance Is CTV-Driven
For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest.