Comic: Sorrell Out
By Nate Neal
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The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center
A major Google glitch caused unencrypted customer and product info to be shared between Google Merchant Center accounts for at least two weeks.
Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started
Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.
Criteo Touts Its Agency And Walled Garden Partners
Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company did move from a net loss of $2 million in the year-ago quarter to a $28 million profit.
The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads.
DoubleVerify Breaks The Moat And Storms The Social Castle
What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp.
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The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
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It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel
Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities.
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InMarket Acquires MMM Startup ChannelMix (And Says Its Tech Is Up To Code After Settling With The FTC)
ChannelMix is InMarket’s fifth deal within as many years.
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Outbrain Acquires Teads From Altice For $1 Billion
The rumors are true: Outbrain will acquire Teads, the SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies.
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OPINION: Data-Driven ThinkingOmnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On
Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.