A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Spooky
By Nate Neal
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MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media
MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.
Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks
Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.
Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
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Are CAPIs The Next Phase Of Performance TV?
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming advertising.
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OPINION: On TV & VideoWhy ads.txt Needs To Evolve For Connected TV
Complexity hasn’t made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.
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Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation
FTC Commissioner Mark Meador struck a playful note at Marketecture Live with “Private Eyes” by Hall & Oates as his walk‑on music — before diving into the far less playful realities of cookie opt‑outs and self‑regulation.
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MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business
Mike Finnerty is leaving TransUnion to become Mutinex’s US president and lead the company’s expansion stateside.
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Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.