A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: The Creation Of Addressability
By Nate Neal
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Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content
The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
Criteo Says It's Bullish On The Future, But The Market’s All Bears
Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.
Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness
What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.
OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
Say Hello To SAGE, The Latest Agentic AI Platform
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.
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AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions
AppLovin’s profits and revenue are skyrocketing—but investors aren’t buying the story, sending shares tumbling 20%.
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Criteo Says It's Bullish On The Future, But The Market’s All Bears
Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.
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Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat
Albertsons’ Brian Monahan explains how conversational AI is changing retail media discovery, why incrementality matters, and what comes next in-store.
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How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield
Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with Raptive and Unwind Media to learn how.
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How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.