A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: The Four Mavens
By Nate Neal
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As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.
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Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.
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How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round
Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.
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Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
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Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.
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Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better.
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In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.