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IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance
IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic to make it easier for marketers to do the sustainable thing.
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OPINION: Data-Driven Thinking
The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead
The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
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Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon
If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.
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OPINION: The Sell Sider
Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue
Setting price floors can unlock additional revenue. But only by setting the “right” floor for any given impression can you increase and not harm yield.
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PODCAST: AdExchanger Talks
MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell
It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.