Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News
Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.
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The Future Of Mobile Performance Is CTV-Driven
For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest.
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OPINION: Data-Driven Thinking
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict
The catalyst for Google’s future success – regardless of any legal ruling – is its YouTube strategy. Opening YouTube’s ad inventory to outside demand will increase its value.
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How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers
GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.
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PODCAST: AdExchanger Talks
Talking Positivity And Performance With Pinterest’s CRO
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.