A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Retailers Are Opening Themselves To Programmatic – But Will They Regret It?
Most retailers are long past withholding their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that a good decision?
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NBCU Wants To Standardize The Pain Of Creative Ad Delivery
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.
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FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices
The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.
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Publishers Feel Seen At The Google Ad Tech Antitrust Trial
Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.
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Roku Launches Its Own Self-Serve Ad Platform
On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.