Comic: Ain't No Party Like A First-Party ... Party
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Topic
Commerce
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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix
In today’s newsletter: The quantum entanglements of Google’s and Reddit’s contracts could come under scrutiny; Meta’s ad revenue growth is healthy, though its ad platform’s a mess; and TikTok’s developing AI-generated creators for advertising.
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Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus
In today’s newsletter: Shoppable TV needs a better reason to exist; Disney+ will roll out password-sharing bans worldwide this summer; and “Bluey” is a huge hit, but Disney doesn’t make much from it.
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PODCAST: The Big StoryAd Tech’s Performance Review
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
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Will The JIC Stick?; Spotify’s Lagging Ads ARPU
Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.
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AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out
In today’s newsletter: AppLovin raises $144 million and buys video shopping app Flip; Google agrees to disclose that it collects data from Incognito users; and why Trader Joe’s is (and isn’t) the Shein of grocery stores.
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Taco Bell’s New Secret Sauce; YouTube Is Ditching The Services Biz
In today’s newsletter: Yum Brands feasts on cross-brand customer data; YouTube’s focus has shifted away from services to software and APIs; and Walmart Connect announces updates to its DSP, including allowing conquesting in sponsored search listings.
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What Is The Future Of Dynamic Creative Optimization (DCO)?
DCO has been around for a long time, but it’s still popular with marketers. And although upcoming signal loss may challenge all the ways advertisers can optimize their ads, creative remains a key lever that brands can pull to improve performance.
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Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts
In today’s newsletter: Google’s ad strength meter could push advertisers to adopt Google’s campaign preferences; Home Depot hosts an “InFront” to show off its RMN, Orange Apron Media; and the Privacy Sandbox rollout could do serious damage to the online ad industry.
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Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing
In today’s newsletter: Criteo gets MRC accredited for display impressions and click metrics; Google Analytics and Google Ads now use the same definition for “conversions”; and how marketing mutated the beverage aisle.
Must Read
The Trade Desk Maintains Its High Growth Rate And Touts New Channels
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.