Pinterest is one of those up-and-comers in the world of social advertising. The image-based social network doesn’t divulge audience numbers, but comScore pegs it at around 60 million monthly active users (MAUs). Of course, that’s not quite the volume of Twitter’s 271 million MAUs or Facebook’s 1.3 billion, but it’s still nothing to sneeze at, especially as […]
An emerging theme at the Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany – where 30,000 digital marketers are convening – is building for future cross-channel experiences. Amazon is no stranger to the concept. Although the ecommerce giant has, of late, been reportedly developing an ad platform to rival Google’s, the company maintains a […]
As Asia-Pacific commerce powerhouses like Alibaba and Rakuten push West, it’s still unclear how they will grow large US-based audiences. One such method is through acquisition. Alibaba late last week priced its IPO at $60 to $66 per share and expects to raise $24 billion when the company begins trading on the New York Stock […]
Facebook and Twitter are keen to build more commerce functionality into the social stream. Earlier this summer Facebook began working with select commerce brands to support direct transactions on its platform, and Twitter has been expected to produce something similar after sharp-eyed users spotted a semi-functional “buy” button on the site in July. Well, now that other […]
Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads – a project involving an ad-buying platform to rival AdWords, according to The Wall Street Journal. And of course, both are investing heavily in video content and advertising. What is Amazon’s […]
CPG brands are starting to shell out more on mobile programmatic and the second quarter of 2014 seems to be the burgeoning proof. Mobile ad exchanges Smaato, Millennial Media and Nexage all saw noteworthy upticks in CPG mobile spend in Q2. A report released Tuesday based on global data gleaned from the Smaato exchange found […]
After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday with $970 million in cash to acquire the video gaming platform Google had been eyeing: Twitch Interactive. Read the release. Variety first reported news of Google’s interest in May, citing sources claiming it […]
ConAgra Foods, owner of brands like Healthy Choice and Orville Redenbacher, is blending offline shopper data with household addressability to deepen brand awareness. While consumer brand strategies have always leveraged purchase histories and loyalty-card intel, marketers have gotten increasingly sophisticated with cross-device targeting and re-targeting at the household level, said Bob Hall, VP of platform […]
Facebook wants to be the answer to your cross-device measurement problem and it’s in a pretty good position to do it. Enter cross-device reporting for ads, courtesy of Facebook. The new measurement solution, unleashed Wednesday, is available within Facebook’s campaign back end and is designed to allow advertisers to track customers as they move across […]
Comparison shopping site Shopzilla has a lot of data. About 20 years’ worth, to be exact. Shopzilla’s been around since 1996 and unbeknownst to some, still drives 50 million monthly unique visitors across its owned-and-operated network that includes consumer insights and merchant ratings site Bizrate. But the company will soon become primarily a marketing services […]
In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.
Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.
History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.
Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.
A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.
“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”
