Commerce

On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital.

The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top  The world’s largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L’Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World’s Largest Advertisers ranking. […]

NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model, culminating this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to the cloud.

DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG giants at their own game?

GA4 is a true ground-up rebuild, with the focus now on customer experience across both websites and apps. But although GA4 has a lot of potential, it also brings some challenges that marketers haven’t been shy about voicing.

Yahoo Backstage, a sorta SSP, is emblematic of a­n SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools changing how marketers buy digitally, from ACOS to TROAS to cost capping.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas for Google are YouTube and shopping ads – which means shopping on YouTube is a priority, to say the least. The newest feature for YouTube shopping is a product display control so accounts can display a […]

As ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line.