Can We Un-Hack Growth Marketing?
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman.
Topic
Commerce
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Fixing Product Returns To Fix Ecommerce Ads; Will The FTC Nix Fake Reviews?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to credit consumers for missing or unsatisfactory items – and one- or two-day shipping. Matching Amazon’s standards is a brutally expensive challenge for retailers, who must […]
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PODCAST: The Big StoryThe Big Story: Just Give Me Transparency, Already
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.
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Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache?
Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses.
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Instacart Has Its Eye On The Long Tail Of Retail
Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example. But Instacart has also observed some far less intuitive online shopping behavior on its platform.
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Netflix Is Here To Make A Loonie, Eh?; On The Hypocrisy Of Modern Marketers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking down on Canadian password sharers; it rather quietly removed its Basic plan (which allows viewing on one screen at a time) in Canada this week, […]
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Moderating The Moderators; Will TikTok Become A Product Manufacturer?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]
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AdsPostX Seizes The Post-Checkout Moment
AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.
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Recouping The Hidden Costs Of Coupon Code Leakage
How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform for e-commerce, to find out.
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Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
Must Read
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.