Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.
Topic
Commerce
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Ad Revenue’s Modest Retreat; From Couch To Checkout
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop. Magna expects that ad revenue will grow […]
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The Brandtech Group Snatches Up Generative AI Ad Platform
Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.
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Criteo Rolls Out An SSP Just For Commerce Media
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media.
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Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?
The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.
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MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs
MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. Now, the company is turning its attention to measurement and attribution companies that might make lucrative acquisition targets.
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Global Ad Revenue Chugs Along, Per GroupM Report
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.
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Tracking The Trackers; Why Advertisers Aren’t Sweating The Writers’ Strike
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let me count the … hundreds of thousands of ways. The Markup analyzed a spreadsheet linked to a public page on Microsoft-owned Xandr’s website, and it was quite the trove of audience data. The spreadsheet contains […]
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Demystifying The Ad Tech Tax?; Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech suite to help publishers and buyers track the hidden fees getting sucked up by middlemen in the bid stream. Google initially launched its tool, Confirming […]
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Viant And MediaMath, Stronger Together; Will Prime Go AVOD?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]
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Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar Is Taking The ‘Baby Carrot’ Approach To Curation
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.