Retail media is exploding, but there are some obstacles standing in the way of growth. The main issue is a lack of standardized measurement, which is why it’s time for retailers to work together, says Kristi Argyilan, SVP of retail media at Albertsons Companies.
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aim At The Heart, Hit The Stomach When New York added digital screens to subway cars, Seamless and other food delivery services were natural advertisers, often showcasing food-related content or recipes. But those were actual recipes. The new digital out-of-home subway trend is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media. Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers. For one, some broadcasters mix streaming and linear, Naylor […]
2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.
Melanie Babcock has been at The Home Depot for almost 10 years, starting in marketing. But, recently, she was made VP of Retail Media+ and monetization in February, with her responsibilities shifting to focus entirely on the revenue-generating ad business.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Big Or Go Home Apple, Amazon and Google (via YouTube) are now presumptive leaders for major sports broadcast deals. Apple snapped up Major League Soccer and Major League Baseball rights last year, while Amazon and Google had National Football League coups. These […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong? Elon Musk was a splashy late get for the POSSIBLE marketing conference in Miami next week. He’s a major draw, but he comes with risks, as some brand leaders are concerned about Musk’s participation, Semafor reports. In previous […]
Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
