The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.
It’s not hard to understand why Meta is prioritizing ecommerce advertising with Advantage+ Shopping campaigns, Shops and Checkout on Facebook and Instagram. Meta must reignite its overall advertising business.
The ad agency holding company WPP is on the up and up and remains confident in its clients’ continued investment in marketing projects despite a challenging macroeconomic environment. WPP is “well positioned to deliver sustainable, long-term growth” after seeing broad-based growth in 2022, said CEO Mark Read during the company’s earnings report on Thursday.
The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of the most prominent non-Amazon online marketplaces, both reported 2022 year-end earnings on Wednesday – and both framed advertising as a fast-growing revenue pillar with important implications […]
This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry with a product called Shopify Audiences.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Means Go Privacy and sustainability are critical topics for the future of humanity, and both are top priorities for many high earners in the US and the UK. So, of course, they’re used for cynical marketing purposes and anti-competition skullduggery. With an […]
Walmart had a mixed day with investors following its earnings call. But the Walmart Connect advertising business was a bright spot, with growth of 30% YoY to $.7 billion in 2022.
Emily Essner, CMO of Saks explains why Saks Fifth Avenue made an unusual move to split its ecommerce business and physical stores into two separate companies.
Three years after launching a retail media network, specialty food retailer The Fresh Market has a print magazine and a new live-stream shopping program.
Hey! This is James Hercher, AdExchanger’s senior editor and commerce industry beat reporter. Welcome to the inaugural dispatch of AdExchanger’s Commerce Newsletter.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
