Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports. The tutorial is a reminder how difficult it can be to manage a Big Tech suit. […]
Smartify Media launched in 2020 as a digital out-of-home platform to allow small businesses in Boston to share real-time updates with customers during the pandemic. Now, the company is trying to create a retail media network with small businesses nationwide, like bodegas and other mom-and-pop shops, through its Small Business Revenue+ program.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding with vlogging, as popular YouTube accounts and podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube. One recent report found that YouTube is actually the biggest podcasting […]
Roku is bullish on shoppable video. The idea of television commerce isn’t new, of course. QVC, HSN and infomercials, anyone? But the technology exists today to breathe new life into the opportunity, says Peter Hamilton, Roku’s head of television commerce, on this week’s episode of AdExchanger Talks.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy Labor Day! This classic AdExchanger comic was originally published on May 29, 2020.
For CPG brands, valuable business lines and data access can come from unlikely sources. One such example is the Tide laundromat franchise business. Selling laundry detergent and opening laundromat franchise locations may not seem like a cutting-edge marketing tactic … but it’s arguably more exciting than anything happening in the metaverse right now.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic […]
Managing digital campaigns for the mid-market is hard. Mid-marketers need to consider speed, smarts, scale and spend. But pick three, writes Marilois Snowman, CEO and founder of Mediastruction.
Commerce and retail media suddenly became an incredible tailwind for online advertising. But anyone banking on retail media networks to power programmatic growth for years to come needs a reality check, writes AdExchanger Senior Editor James Hercher.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck. And the buyer will probably be a company with a streaming service. After a (debunked) rumor saying Amazon intends to buy EA, its stock surged 15% in […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
