Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a […]
The Trade Desk has been hammering the same messages about tailwinds in quarterly earnings calls the past couple years: hyping the CTV business first and foremost, along with the retail media segment and a dash of Google-bashing for good measure. The company’s investor call on Tuesday adhered to the trend.
Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce media and new forms of measurement.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If […]
In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have to find comfort in the small victories. Wednesday was one such victory for Criteo, despite a few troubling trends.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those […]
DoubleVerify’s Q2 revenue grew 43% year-over-year to $109.8 million. CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Problem is, although publishers are eager to test the performance of SDAs, there’s still very little demand from the buy side. AdExchanger spoke with ad agencies and buy-side tech platforms to get their side of the story.
If another war breaks out, if Apple tightens the screws even more on targeted advertising, if shopping shifted: Amazon would still report strong and healthy earnings. Q2 this year is no exception. Earlier this week, Facebook reported its first-ever drop in year-over-year ad revenue and Alphabet hosted a defensive investor call, during which the C-suite […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week. On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
