Shopify seller turned ad tech CEO and entrepreneur Regina Ye founded her startup, Topsort, last year to help retailers launch auction-based ads on their sites through an API. Performance advertising shouldn’t be so hard for smaller brands, Ye says, on this week’s episode.
Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as it charts its own course alongside other emerging retail media platforms. The notion of “member access” is what sets Sam’s Club apart from other retailers that are focused entirely on advertising as a way to monetize customers, said Lex Josephs, a VP at Sam’s Club and GM of the MAP business.
Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network. “I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network. “We are a travel media network and I think more like a publisher, too.”
Two years of sweeping disruptions – supply-chain shortages, staffing challenges, fluctuating COVID regulations and looming inflation – were tough on consumer packaged goods (CPG) marketers and retailers. But consumers are eager to shop in stores again. As data across touch points converge, marketers have the power to elevate customer experience and increase conversions, writes Gila Wilensky, president of Xaxis US.
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on GroupM’s and Zenith’s mid-year forecasts of the global ad market, the recession fears may be unfounded. Still, after the record highs of 2021, ad spending will see a deceleration in 2022.
Mike Schott joined Volta, which makes electric car charging stations, almost six years ago to build out the company’s nascent advertising business. That makes Volta early to the everything-is-an-ad platform trend. But even back in 2016, Schott, a longtime EV owner himself with a background in ad tech – he’s the former VP of sales for DSP Viant – had the sense that “an advertising business would be a strong differentiator.”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped. Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the […]
Retail media networks are coming out of the woodwork. And it may feel like everyone’s got one. But it’s time to stop using RMN as an umbrella term. The details matter, says Patrick Miller, co-president of commerce at Ascential, on this week’s episode.
Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth is the key to success, writes Cory Davis, VP of media and madtech at Infutor – which is why marketers will have to continue testing, learning and adjusting to new channels as they grow their businesses.
In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its […]
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
