Ad tech companies are looking to expand beyond the content recommendation box to run display ads across the open web. Taboola and Outbrain have been closing acquisitions to make it happen – but other public companies like Google, Apple and Amazon are financially poised to compete, writes Alon Rosenthal, CEO & Founder of WhizzCo.
Amazon disappointed investors with a $3.8 billion net loss in Q1 this year, its first quarterly loss in the past six years, plus online sales ticked down 1%. Amazon Advertising, however, did not disappoint. “Advertising revenue was up 25% year over year, and that’s a strong run rate compared to the revenue growth rate,” CFO Brian Olsavsky told investors.
There’s no time to stop and shop when there’s so much to test and learn. Unless, of course, you’re Stop & Shop. The northeastern US grocery chain is four years into a program to expand its ecommerce marketing and first-party data capabilities. But it still feels like early innings, considering how much change has happened […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]
Walmart has The Trade Desk. Target’s Roundel uses Index Exchange as an SSP and taps Criteo and CitrusAds on the demand side. Quotient lost the grocery chain Albertson’s but signed exclusive contracts with AutoZone and Hy-Vee. CitrusAds picked up part of the Albertson’s ad tech business. The new varieties of retailer walled gardens are built on a foundation of open ad tech.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced a new targeting parameter for Performance Max campaigns. Soon, all advertisers will be able to use “customer acquisition goals” to guide their campaigns. Performance Max is less than two years old, but it’s already taking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shape Up Or Shop Out Parallel news items reinforce the massive relative advantage for Amazon and its ad business compared with Facebook and Shopify in the wake of Apple’s data privacy overhaul. For years, rumors flew that Facebook was angling to acquire Shopify, The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube. Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules. Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]
WarnerMedia and Discovery concentrate power in the CTV space, even as CNN+ makes a slow start. Plus: understanding the tech pipes powering retail media businesses.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
