Topic

Commerce

  • The Big Story Podcast

    The Big Story: Google's Third-Party Cookie Extension

     The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in […]

  • The Birds-Eye View Of Amazon’s Advertising Business

    Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad revenue just in the past year. But Amazon’s advertising business is also a sprawling, mysterious empire, even for advertisers that spend heavily […]

  • Apple Pushes Back Against Sweeping Antitrust Bills

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back Lawmakers on the House Judiciary Committee on Wednesday debated a sweeping set of antitrust bills aimed at Big Tech companies. One bill will provide more government funding to enforce antitrust laws. A second one, advanced by the committee, will prevent how […]

  • Three Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Andrea Leigh, VP of strategy and insights at Ideoclick. Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities […]

  • Intergral Ad Science Prepares IPO; Apple Antitrust Investigations Pile Up

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another IPO The ad tech IPOs keep rolling out. This time it’s Integral Ad Science Holding. The New York-based ad verification and measurement company announced the terms of its IPO on Monday, saying that it plans to raise $240 million by offering 15 million […]

  • Why Amazon Fire TV Cleared Out Third-Party DSPs – And What That Means For Programmatic

    Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. “This agreement is an important indicator of where the industry is going, and will become just one of many, over time,” The Trade Desk CEO Jeff Green told employees at the time. But the dream […]

  • House Lawmakers Float Sweeping Antitrust Bills; Amazon On Track To Become Largest US Retailer

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed […]

  • Ecom Brands Are Connecting Their Warehouses To Ad Tech With Whitebox

    The ecommerce marketplace management startup Whitebox launched an analytics product on Thursday that spans the world of ad tech and that of warehouse and delivery services. There is a boom crop of ecommerce tech companies that manage advertisements and product listings on Amazon and other online marketplaces (but mostly Amazon). Amazon ad agency Teikametrics acquired […]

  • Amazon At Risk Of GDPR Fine; Voodoo Buys Bidshake In Mobile Mashup

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Chump Change Another day, another fine against Big Tech. And this one could be the largest ever, or at least in Europe. The Wall Street Journal reports that Amazon faces a potential $425 million penalty proposed by a European Union privacy regulator, the […]

  • GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021

    Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last […]

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Must Read

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!

How Incrementality Tests Helped Newton Baby Ditch Branded Search

In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to serve as information hubs about its brands and make it easier to collect email addresses and other opted-in user data.

Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?

History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.

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Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet

Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.

Browser Extension Developers Say Google And Apple Need CMA Oversight

A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.

A comic depicting people walking past digital billboard screens in a city

TikTok Wants To Win All The Screens, Not Just Your Smartphone

“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”