Commerce

Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Grilling Mark Zuckerberg, Sundar Pichai and Jack Dorsey are heading back to the hot seat. House lawmakers are set to question the top execs at Facebook, Google and Twitter at a high-profile congressional hearing scheduled for March 25. Democrats and Republicans on the […]

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a DSP product team that employs a few hundred people, in an organization headed by Matt Battles, VP of multichannel advertising. Amazon confirmed the hires […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to […]

After reporting its fourth quarter results on Wednesday, Criteo’s stock popped by more than 17% and hit a 52-week high. Criteo’s stock has gone up more than 300% over the past year. Criteo, whose revenue grew by 1% in Q4 to $661 million, is taking a clear-eyed approach to the end of third-party cookies, Criteo […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Much has been made about the shift to CTV during the pandemic, and as advertisers follow the eyeballs and companies race to capture a larger share of the streaming ad market dominated by established players such as Roku and Amazon, the big conversations this year […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]

There are more platforms than Super Mario on this week’s The Big Story. First up, Amazon’s Jeff Bezos has exited stage… right? Left? To pick a more workable metaphor, he’s passed the reigns to Andy Jassy, former Amazon Web Services chief. That decision should give you an indication of Amazon’s coming priorities. We’ll chat a […]