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Founded in 2008, AdExchanger is an integrated media company – which includes publishing, conferences and research – devoted to the data-driven, digital marketing space. AdExchanger enables the exchange of ideas between all members of the “ecosystem,” including agencies, advertisers, publishers, data providers, ad networks, media traders and marketing technology companies. The goal of this exchange is to help improve understanding and efficiency. The publication has 140,000 monthly unique visitors and a daily newsletter with more than 16,000 subscribers. The company also produces the leading conference in programmatic media, PROGRAMMATIC I/O, and Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at adexchanger.com and follow us on Twitter at @adexchanger to stay informed on the latest news.

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Must Read

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
Commerce

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

Meta Reels trending ads
Platforms

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Comic: Shopper Marketing Data
Commerce

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

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Publishers

Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

Platforms

With GAM Going Direct To Buyers, SPO Is The New Normal

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Google antitrust trial

Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.