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Must Read

AI

How Does Agentic Buying Work In CTV?

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

Patrick Dolan, Chief Operating Officer, OAAA
Digital Out-Of-Home

How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.

agentic advertising

PubX Raises $5 Million And Buys Digital Governance Startup Compliant

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying platform into the US.

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CTV

New WBD Report Makes The Case For Getting The Measurement Basics Right

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
ad tech antitrust

Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case.

Digital Out-Of-Home

T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location and app data.