Home Creative Adgregate Markets Announces ShopFans, Gives Exclusive First Look To IPG’s Emerging Media Labs

Adgregate Markets Announces ShopFans, Gives Exclusive First Look To IPG’s Emerging Media Labs

SHARE:

Adgregate MarketsAdgregate Markets announced a partnership with IPG Mediabrands’ Emerging Media Lab unit today which will make Adgregate Markets a preferred technology provider within IPG. According to the release, “IPG will promote Adgregate products and services to the Interpublic agency network.” Part of the deal includes Adgregate Markets new socially-infused “ShopFans” in banner, e-commerce technology. Read more.

CEO Henry Wong of Adgregate Markets discussed the IPG announcement and the new product line.

AdExchanger.com: What provided the spark for creating ShopFans?

HW: Consumer usage of Facebook is exploding. The driving force was initially communication and content sharing among friends, but now brands and retailers are joining the conversation and often promoting special offers to their fans. For example, a recent report by ForeSee says that, of the 69% of online shoppers who are social media users, 56% have chosen to “friend,” “follow,” or “subscribe to” at least one store brand on Facebook. Another report commissioned by Opinion Research Corporation and Yesmail found that nearly half (45%) of survey respondents use social networks to research items, compare prices, and look for offers.

What’s social about ShopFans?

We’re keeping the features hush-hush for now until launch, and only our closest partners know what to expect. It will literally mark the beginning of true social shopping on Facebook. Stay tuned.

An agency holding company deal is a bit of a “holy grail” in the industry. How do you manage the potential needs of a company much larger than you?

That’s a great challenge to be facing. Staffing up to meet a growing pipeline of
clients is a top priority.

Can you quantify what you expect the impact on Adgregate Markets will be this year and/or next? Is their exclusivity with the IPG deal?

IPG is getting an exclusive “first look” at some of the ShopFans innovations to be
launched next month and we’ll be working closely with key clients to solicit feedback
during the initial launch period. We expect their clients will enjoy this head start.
Regarding impact, we expect 2010 to be our best year ever.

By John Ebbert

Must Read

Closeup image bag of money and judge gavel. Lawsuit, auction, bribe and penalty concept.

The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.

Comic: Metric Meditations

The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess

The ad tech startup Vaudit, founded last year by Mike Hahn, aims to automate the process of campaign reconciliation atop major ad platforms.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It?

The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday.

Magnite Targets CTV, SMBs And Google's SSP Market Share

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.