Billy Seabrook recently became Chief Creative Officer of True Action Network, the full-service ecommerce and digital marketing agency arm of GSI Commerce which is wholly-owned by eBay. Seabrook comes from Publicis’ agency Digitas where he was the executive creative officer. Read the release. Seabrook discussed his new role, “the big idea” and the shifting creative […]
It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]
According to multiple sources, and the company itself has now confirmed, Collective will announce the acquisition of dynamic creative ad tech company Tumri shortly as the ad tech ecosystem M&A has continued to accelerate in recent weeks (AdMeld by Google on June 13, Performable by Hubspot and MediaMind by DG on June 16). After competitor […]
Ben Kartzman is CEO of Spongecell, a creative ad technology company. Click below or scroll for more: Looking Back at the Past Year Success Metrics and Engagement Pricing Attribution Funding And The Future On Fragmentation and The Entrepreneur AdExchanger.com: How much has the company changed – or not – in the last year? BK: We’ve […]
Rob Lenderman is Co-Founder, CIO-CMO of BoostCTR, a crowdsourced marketplace the optimization and testing of online ad creative. AdExchanger.com: Where did the idea come for “BoostCTR”? RL: A few years ago I was working at a company that inherited an AdWords account for a multi-million dollar company. They had not had a single text ad […]
Jonah Goodhart and Noah Goodhart are the Co-CEO’s of Moat, a creative company. AdExchanger.com: Please share a brief background on the executive team at Moat. JONAH GOODHART: The company was founded by myself and Noah Goodhart. We brought on Ant Taylor as part of the founding team to serve as our GM. Mike Walrath serves […]
Seattle-area creative shop, POP, recently collaborated with Microsoft to create a Games for Windows Marketplace as the digital agency was tasked with engaging the frenetic audience of online games. Read the release. Nick Theil, art director on this project for POP, discussed the ins and outs. AdExchanger.com: From a creative standpoint, how do you balance […]
In a press release, creative ad technology firm PointRoll announced new research that it says showed, “Through ad sequencing, advertisers can actively and frequently engage users on a one-to-one basis by developing an ad sequence based on a user’s previous exposure or engagement with ads. The study found that by using sequencing, advertisers are able […]
AdExchanger.com reached out to a cross-section of executives from the digital advertising ecosystem to gauge their reaction to the acquisition of display ad technology firm Dapper by Yahoo! Bill Wise, CEO, MediaBank “While the acquisition is reactive to Google’s acquisition of Teracent last year, it is an deal that actually makes a ton of sense […]
Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]
