From the Official Google blog and the Teracent website’s home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors.
In the Google blog post, Neal Mohan, VP of Product Management and Joerg Heilig, Engineering Director commented said, “We’re looking forward to welcoming the Teracent team to Google and to making this technology available to our display advertising clients.”
In regards to roll-out plans within Google products and services – specifically the DoubleClick Ad Exchange – a Google spokesperson told AdExchanger.com:
- “In terms of rolling out Teracent’s technology, we don’t have any specifics about integration with the Ad Exchange – too early to speculate. We expect to make it available to advertisers and agencies who use our DoubleClick ad serving products, as well as AdWords advertisers who run display campaigns across the Google Content Network.”
On All Things D, Peter Kafka reports that Teracent “was doing something under $2 million a year in revenue” and was told by Teracent’s CEO Vikas Jha in September, that the company is profitable. It will be interesting to see how long Teracent’s mobile display ad partnership with Yahoo! Smart Ads lasts.
Google’s blog also has an example of how the Teracent technology works here and specifically mentions the nice “fit” that Teracent technology provides for the new DoubleClick Ad Exchange and Google’s new campaign insights tool.
