Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by […]
Nielsen released a measurement solution on Friday that combines the demographic data from its TV audience panel, the People Meter, with Gracenote’s ACR data based on four million US households with LG smart TVs. The data service, which opens to all buyers and broadcasters beginning in January, will mark the first time Nielsen has merged […]
The advertising industry has a problem: People don’t want to be interrupted by commercials anymore. Hulu is trying to fix that by offering new ad units that are less disruptive. On Thursday, the streaming service released an advertising experience designed to lighten ad loads for people watching multiple episodes of a show in a row. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests […]
Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to schedule a single week of advertising. And managing yield – like figuring out whether an addressable or demo-based linear ad should […]
This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.” Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wages Of ITP Apple’s long-running effort to stamp out targeted ads on its services has been remarkably effective. Apple’s privacy crusade kicked off in September 2017 with the introduction of Intelligent Tracking Prevention for Safari. Now, two years later, the value of a Safari […]
Coke, Chevrolet, Casio, Burger King, Reebok, Adidas, Old Navy. Netflix content including “Stranger Things,” “GLOW,” “El Camino” and the animated Christmas film “Klaus” are increasingly fertile ground for in-show product placements and brand tie-ins. Originals serve as the inspiration for new consumer products. But most of those deals are struck directly between Netflix and the […]
Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad sales at National CineMedia (NCM), a cinema advertising network that curates pre-show featurettes, movie news and trivia across more than 21,000 […]
It’s been a year of breakneck user growth for Pluto TV. Monthly active users hit 20 million in November, a 70% increase since January, when Viacom acquired the free ad-supported streaming service for $340 million. That’s nearly 8 million new users in less than a year. So, how did Pluto do it? Its growth is […]
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
