CTV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn’t sell ads, is still figuring out how to weave brands into and around its shows and how much it’s willing to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on […]

Twitter introduced a new video ad buying model on Monday that only charges advertisers once 50% of their ad is in view for at least six seconds. The purpose of the bid type is to encourage more advertisers to optimize toward short-form video ads while also giving them the “security” of being able to transact […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick Me! Pick Me! New OTT streaming services, both ad-supported and ad-free, are gearing up to spend heavily on advertising over the next few years. Amazon has launched a “Free Your TV” campaign to promote Fire TV and Prime Video. MediaPost asks, “Is Amazon […]

The California Consumer Privacy Act (CCPA) could disrupt audience-based TV advertising before it really has a chance to take off. The law, which goes into effect on Jan. 1, 2020 – less than 140 days from now – is chock full of language and requirements that TV broadcasters and their data partners need to pay attention to. […]

Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s coverage), the Mouse House also swapped out its Comcast […]