Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a good […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” than […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. LUMA Partners CEO Terry Kawaja recently named advanced TV as the thing he was most bullish about in the coming year. “I am most excited about […]
For Julie DeTraglia, what started as an after-school habit watching re-runs of “The Mary Tyler Moore Show,” “Rhoda,” “All in the Family” and “The Carol Burnett Show” turned into a career in network and streaming TV. “It didn’t take long for me to understand that Hulu is the perfect place for me to have landed,” […]
The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50% or more in the past two quarters, matching its growth rates from the same periods last year. With an upward revision to the company’s revenue forecast next quarter, CEO Jeff Green said he expects the […]
Of the $70 billion in national TV ad spend, Roku’s Q3 cut was $100 million. But the over-the-top (OTT) platform and device manufacturer is gunning for more, using its relatively new measurement program to convince advertisers to divert linear spend to OTT. Roku touted that $100 million milestone on Wednesday, noting that its platform business, […]
Cadent has launched what it says is the first national platform for addressable TV advertising. The aptly named Advanced TV Platform is designed to be a planning and reporting tool for major advertisers looking to buy addressable TV inventory. The interface is created from multiple first-, second-, and/or third-party data sources, integrated into a single […]
An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics startup. There’s no punchline here – that really happened. (Maybe not the bar part.) Ed Norton, Daniel Nadler and Kevin Krim’s new company EDO announced Thursday it raised $12 million in Series A funding. The […]
The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupM […]
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
