Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million. Roku’s ad business now makes up two-thirds of platform revenue, Scott Rosenberg, VP of advertising and audience development, said Wednesday during the company’s Q2 earnings call. Rosenberg didn’t break out a figure for ad revenue but said a majority […]
Disney missed its earnings expectations on Tuesday by a smidgen, causing its stock to dip about 1% in after-hours trading. But you can’t keep a good mouse down. Analysts expected $1.95 per share on revenue of $15.4 billion in the fiscal third quarter. Instead, Disney posted $1.87 per share on $15.2 billion in revenue – not […]
By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventory […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. It’s the rallying cry of today’s TV doomsdayers who believe that consumers want to avoid all advertising on TV: “Shut […]
AMC Networks said Thursday it will allow advertisers to dynamically insert ads to reach specific households, marking its first foray into addressable TV. The offering will be available in the fourth quarter, said Adam Gaynor, AMC’s VP of advertising and data solutions. Sorenson Media’s addressable ad platform will power the capability with Samsung smart TVs […]
Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even if one line of business is affected by changing consumer preferences, another could benefit. Cord cutters, for instance, reduced Comcast’s video business but aided its broadband business. The following are items of interest gleaned from […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The battle over the millions of brand advertising dollars that were routinely funneled to linear television has heated up to the point where it now resembles the climax of […]
As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV advertising conglomerate’s inaugural chief data officer. NCC Media, which is owned by Comcast, Charter and Cox Communications, started a division in April that focuses on building data-driven products. With Ivins overseeing data products for the […]
After years of sitting on the programmatic-video sidelines, ESPN is tagging in. The sports network started selling video programmatically for the first time this year. Travis Howe, SVP of platform ad sales strategy, is running the playbook. “When I looked at the media landscape, there were very few companies that were not only sitting at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofin’ The Guardian teamed up with Google and MightyHive to investigate the state of domain spoofing on the open exchange and found Ads.txt has been an effective deterrent when implemented by buyers, but that many still pay for fake inventory on unauthorized exchanges. […]
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
