Cross-device targeting and foot traffic attribution and TV, oh my! Google revealed three products Monday in a blog post. Here’s the low-down. Precise Cross-Device When Google earnestly made its cross-device play last year, it was for measurement and optimization only. No longer. Cross-device remarketing for Google Display Network and DoubleClick Bid Manager lets marketers actually […]
The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch of the imagination, but we’ve seen somewhat of a resurgence of what’s going on with linear TV,” said Andy Donchin, chief investment officer at Dentsu Aegis Network, which owns Carat. Some advertisers […]
Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video on demand (VOD). To help answer that call, Adobe has enhanced its Primetime solution to enable dynamic ad insertion for live, linear TV streams. The solution already supports VOD and OTT devices. […]
When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have the […]
Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable networks measure audience viewership differently than certain Nielsen metrics, the contrast tends to create an apples-to-oranges scenario when tracking overall viewership. That’s why TV networks defend the claim […]
These are the TV brands you know – Sony, Samsung, LG. But the browser inside their hardware comes courtesy of a third party. And Opera TV, the purveyor of said software, is starting to dip its toe into more consumer-facing fare. “We shipped 42 million devices with our software last year and we’re nearly at the […]
Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its iron grip on live sports media. Ratings for NBC across a portfolio of Comcast-owned properties (like MSNBC, CNBC, USA Network, Golf Channel, Telemundo and the NBC smart-TV app channel) were down compared […]
As one of Canada’s top three media companies, Corus Entertainment’s wide-ranging footprint spans TV and radio. Navigating the data landscape is a tall order for any linear TV company, but Corus is placing bets on a future when data flows as freely in broadcast as it does in digital, despite tighter regulatory restrictions that exist […]
After local broadcaster Raycom Media acquired digital ad platform PureCars for $125 million last November, it let local auto advertisers take advantage of programmatic targeting. Automotive marketers – a key vertical for Raycom – needed a better way to connect their upper and lower-funnel tactics. “We’ve embarked on integrating digital and television, so you have […]
Video buy-side platform TubeMogul missed its Q2 revenue forecast by 3%, partly due to slower-than-expected shifts in advertiser spend from desktop to mobile. Revenue in the second quarter reached $55.4 million, a 22% increase from the year before but still shy of analysts’ expectations of about $58 million. The company lowered its FY2016 guidance on […]
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
