CTV

As video views shift from desktop and linear to mobile and over-the-top – Hulu, for instance, just revealed more than 58% of streams now happen on OTT devices – programmers like ESPN are using data to track total audience viewing and satiate advertiser demands. ESPN hired its first global data officer last week, The Weather Company’s […]

The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes. Cablevision and NBCUniversal/Comcast are talking up the data granularity and addressability of their millions of set-top boxes, and agency buyers are crowing about results they’re seeing from programmatic TV activities. For example, Modi Media, GroupM’s addressable TV agency, […]

Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, data and audience development at Viacom, at Tapad Unify Tech ’15 on Thursday in New York. “Our product is content, our currency is audiences.” These days, […]

Once measurement is fully in place, experts predict demand for mobile programmatic video and connected TV apps to reach a tipping point. Some programmatic platforms, such as mobile DSP Adelphic, are already seeing the shift. Mobile video accounts for 7.3% of all Adelphic campaigns, representing 18.2% of total spend through its platform. Sixty percent of […]

ABC, A+E Networks, Comcast and Canoe have initiated a pilot with broadcaster ad server FreeWheel to manage dynamic ad insertion in VOD and set-top box inventory alongside digital ads. Video-on-demand advertising has been relatively slow to take off, namely because of greater need for back-end integration in the underlying TV tech infrastructure. “The benefit for […]

Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress and its burgeoning buy-side dealings. Comcast’s inheritance of AudienceXpress, which provides provides digital workflow automation for the buying and selling of linear TV ads, could reduce the media giant’s reliance […]

ISpot.tv, which helps advertisers gauge the cross-channel impact of their national TV ads, revealed Tuesday it raised $21.9 million in Series B funding from Insight Venture Partners, bringing its total funding to $27.5 million. The Seattle-based company, which has more than 60 employees and 150 customers including P&G and Holiday Inn, will invest this latest […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president of cable ad products at The Weather Company. Remember when you were a kid and you finally realized that there was no Santa Claus? There was a decision on the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. You won’t get fired for buying age and gender gross rating points (GRPs) at this year’s upfronts. But mark […]

Mediabong has designs on the US. The Paris-based video platform, which revealed a $5 million Series B round on Wednesday, plans to use the bulk of its funding to beef up operations out of its nascent New York office, where the headcount is slated to increase from two to around 10 sales and business development people […]