Boston-based DataXu is getting into the cross-device game with a management, targeting and measurement capability of its own. The demand-side platform’s cross-device tool, dubbed OneView, exits beta next month. DataXu’s take on cross-device simplification hinges on compliance management. The tool offers check-box controls for marketers to tailor which data sources are used for targeting and […]
MEC North America’s digital president Shenan Reed is discussing the way her media agency communicates with its sisters in GroupM (“We’re all one big stock ticker symbol and it’s to nobody’s advantage to be competitive with each other”) when her Ringly vibrates. That’s the connected piece of jewelry that perks up when someone receives a call […]
Nielsen’s acquisition of data technology company eXelate for an estimated $200 million positions it squarely in the digital camp, a move experts agree was essential to break away from its perceived image as a purveyor of panels and diaries. “It’s a recognition that the future is more than measurement and analysis,” said Dave Morgan, CEO of […]
TV supply-side platform Clypd rolled out Optimize on Thursday, a yield optimization tool and scheduler designed to let media owners predictively sort supply. Conversely, Clypd hopes it will give TV planners a more accurate read into what inventory is available for purchase from those media owners, said the company’s chief architect, Bruce Dilger. For more than […]
Catering to cord-cutters, cable networks and broadcasters are unbundling their content. CBS, HBO and Viacom will all roll out paid subscription services. Ex-Hulu CEO Jason Kilar is launching both a subscription-based and ad-supported web video service, Vessel. And paid TV service Dish is rolling out Sling TV, a $20-per-month streaming service that gives subscribers AMC, […]
What is digital video going to look like in 2015? Representatives from all sides talked it out at Industry Preview 2015 in a panel discussion led by Rich Greenfield, Media & Tech Analyst at BTIG & Angel Investor. Participants included: Pooja Midha, Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group Dave Morgan, CEO […]
Jeff Lucas, head of ad sales for Viacom Music and Entertainment, likes photo-messaging app Snapchat. Because its user base is dominated by females under 25, the platform that popularized the “fleeting” SMS aligns closely with Viacom property MTV’s young millennial audience. It’s one of the reasons why MTV is test driving Snapchat’s new Discover feature, part of […]
Google has a long history of working with agencies, but its push for premium video – resulting in more direct relationships with publishers – may alienate it from its longtime partners. A seeming point of contention is Google Partner Select, a video exchange established in 2014, promising exclusive access to 30 premium publishers. Typically, Google […]
AOL took its first step toward becoming a “video-led content company” with the launch of AOL Rise, a morning show formatted as two-minute clips tailored for mobile devices, said Dermot McCormack, president of AOL video and studios. AOL hopes people will watch AOL Rise instead of browsing the web or tuning into televised morning shows when […]
Data marketing company eXelate on Tuesday launched the eXelate Customer Data Cloud, unifying its data exchange, data-management platform (DMP) and analytics. It also launched a streaming audio DMP in partnership with digital audio measurement company Triton Digital and is partnering with interactive video ad platform Innovid and set-top box provider Roku to create a smart […]
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
