Dan Greenberg is CEO of Sharethrough, a social video advertising and technology company. AdExchanger.com: Your bio notes that you were a teaching assistant in a Facebook class in Stanford in 2007. Why is this relevant to your new venture at Sharethrough? Also, gotta ask, how did you “grade” someone in a Facebook class? DG: The […]
Adam Singolda is CEO of Taboola, a video recommendation and advertising company. AdExchanger.com: It seems more and more content recommendation companies are getting into ads. Why does this make sense? AS: Advertisements that are suggested as content with high intent and context have long been the most productive and highest yielding online. Examples are Google […]
Publicis VivaKi’s Pool efforts appear to be paying off. ClickZ’s Jack Marshall reports that Google’s YouTube will add VivaKi’s Pool video ad format, known as the “ASq video advertising unit”, and joins Hulu, AOL, and Yahoo which had already announced adoption of the format in August. VivaKi’s video ad methodology allows consumers to select their […]
DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]
PointRoll recently announced results from a Ford campaign led by Ford’s agency, Team Detroit. For in-banner video ads using PointRoll technology for a Ford ‘Drive One’ campaign, “Interaction rates rose 74 percent for expandable video ad units and nearly doubled for non-expandable video ad units.” Read the release (PDF). Todd Huntley, SVP, Group Account Director […]
Michael Kelley is the newly-appointed CMO of AdGenesis, a video advertising platform. Please share a bit of background on yourself. Why is AdGenesis the right next step for you? I have spent the better part of my 25 year career in marketing and building digital businesses including Hulu, AT&T’s national advertising business and mycokerewards.com, among […]
Tod Sacerdoti is CEO of BrightRoll, video advertising technology company, makers of the BrightRoll Exchange (Read today’s release.). AdExchanger.com: Why does the exchange format lend itself well to video? TS: The primary reason the exchange format lends itself to online video is because the automation of media buying and selling provides efficiencies and liquidity for […]
Matt Wasserlauf is CEO of BBE, an online video advertising company. AdExchanger.com: In a nutshell, what problem(s) is BBE solving today? MW: BBE is providing efficiency and effectiveness in online video. Efficiencies are captured by price, but not only price. We built VINDICO, our proprietary video ad-server and tracking system to remove the speed bumps […]
Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today? Seems like a couple, potentially. BW: The common theme among our offerings is that we help advertisers get their videos watched and watched longer by the right audiences. Currently we offer paid and free […]
Adap.tv announced last week that TidalTV, an online video ad platform, will be “the first to utilize adap.tv’s recently-announced real-time bidding (RTB) interface” and buy from Adap.tv’s “premium” inventory pool of online video ad placements. Read the release. Toby Gabriner, President of Adap.tv, discussed the new partnership and details on the Adap.tv marketplace. You note […]
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
