Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Teg Grenager, Founder and VP of Product at adap.tv. Online video advertising spending continues to grow rapidly, and it’s easy to see why. It’s practically the perfect […]
Zvika Netter is CEO of Innovid, an online video technology platform. AdExchanger.com: How has the company pivoted its strategy since its inception? What have been some of the external factors at work? A year ago, we entered the market with an interactive video platform capable of turning any video into an engaging interactive experience. Towards […]
24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need for publishers […]
Video monetization technology company, FreeWheel, announced its new PAVE initiative today that it says will “lead to fully integrated video solutions for major publishers.” Read the release. Doug Knopper, co-founder and co-CEO of FreeWheel, spoke to AdExchanger.com. AdExchanger.com: Why is PAVE necessary? How does this work with standardization efforts such as The Pool or VAST? […]
Amir Ashkenazi is CEO of adap.tv, an online video advertising marketplace. AdExchanger.com: Let’s start with a bit of background. Has adap.tv always been a video ad exchange or marketplace? You’ve been around for a while, correct? AA: Yes. We developed Adap.tv OneSource, ad serving and management platform, that is being used currently by hundreds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Climbs Aboard AdECN It’s ALIVE! AdECN is evidently humming with the RTB-infused Federated system as the Turn blog sheds light on the remarkably stealthy proceedings at Microsoft. (It’s hard for big Microsoft to be stealthy, right?) According to Turn Senior Director of Engineering […]
Adam Cahan is CEO of Auditude which provides a technology platform for video management and monetization. AdExchanger.com: Please provide some background. How did Auditude begin? AC: Auditude was founded in 2005 around our Content ID/fingerprinting technology. In 2007, we took our first round of institutional financing and began to build the team we have in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
