Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling; others call it marketing mix modeling. Regardless, there’s a noticeable uptick in advertisers incorporating MMM into ad measurement programs. But MMM is old fashioned. It doesn’t involve user-level data, takes weeks (if not months) to […]
Social media companies don’t want to be called “social media” anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale.
In today’s newsletter: Mobile and email providers face political blowback if they enforce ad policies; a new analytics startup sets its sights on Amazon attribution; and CFOs and CMOs are more aligned than you might think.
Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue.
In today’s newsletter: SSPs lead the way on ad tech’s M&A resurgence; Disney rolls back CPMs to court more streaming ad demand; and why dating apps struggle to grow and monetize their audiences.
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
In today’s newsletter: Amazon’s argument that advertisers should trust optimization algorithms over alternative IDs; Japan passes an app store antitrust law targeting Apple and Google; and Google Ads ends support for credit card payments.
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative.
In today’s newsletter: Pinterest launches an ad optimization solution with familiar-sounding name; consumers can’t live without YouTube; and ad tech leaders try out trade journalism.