How Amperity Is Building Generative AI Tools Using OpenAI’s GPT Models
On Wednesday, CDP startup Amperity released two new generative AI products for marketers that integrate OpenAI’s GPT models with a brand’s own customer data.
On Wednesday, CDP startup Amperity released two new generative AI products for marketers that integrate OpenAI’s GPT models with a brand’s own customer data.
If Walmart’s pending acquisition of Vizio makes it past regulators, the retail media giant will get to reap the rewards of a profitable data and ads business that strengthens its position as an adversary to Amazon.
Data clean rooms are becoming an important part of how agencies analyze and use data. Canvas, for one, added InfoSum as its first data clean room and collaboration tech partner.
Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.
LiveRamp has always been a facilitator, a data platform that plugs into your tech stack. Nowadays, that means being a cloud-jumping service provider.
Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or SQL knowledge.
Although Optable participated in the W3C Privacy Sandbox working groups and has been testing Sandbox API integrations for the past eight months, its early access program represents its first foray into running real campaigns.
At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual (and first in-person) Tech and Data Showcase.
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.