Data

TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.

AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge.

Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.

As former product managers themselves who spent years in the technical trenches of ad tech, Sincera co-founders Ian Meyers and Mike O’Sullivan know what it’s like to try and build things in a messy industry full of jury-rigged technology.

The aim of Samooha’s new integrations with Ads Data Hub and Amazon Marketing Cloud is to give more flexibility to the advertisers and publishers that use walled garden clean rooms.

Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s main reason for being is to find the lowest-cost media and audiences possible for its advertisers.

Chatting with clean rooms is becoming a trend. AppsFlyer launched a function within its data clean room that allows marketers to pose their business questions in natural language.