Though they aren’t big numbers in terms of the Internet’s hottest, three-word phrases, “demand-side platform” has come from nowhere to relative, online display advertising fame since January 1, 2010.
Consider, if you will, the recent momentum for organic search traffic to AdExchanger.com when a phrase containing “demand side platform” is entered into a search engine (primarily Google’s).
It still feels like “early days.”
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
Google and the UK’s Competition and Markets Authority continue their seemingly never-ending colloquy on Chrome, competition and cookies.
Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction?
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
