Though they aren’t big numbers in terms of the Internet’s hottest, three-word phrases, “demand-side platform” has come from nowhere to relative, online display advertising fame since January 1, 2010.
Consider, if you will, the recent momentum for organic search traffic to AdExchanger.com when a phrase containing “demand side platform” is entered into a search engine (primarily Google’s).
It still feels like “early days.”
Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate.
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low referral traffic.
A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.
Omnicom is halfway through a major sell-off of IPG agencies. Its future looks healthier as it prunes lower-growth firms, including eliminating certain specialist firms and overlapping agencies in certain countries.
